Advertising with WordPress | FatWallet Refugee

Previous Article (WordAds Revenue for Q1 2026)

Last Updated July 7th, 2026.

Recorded early in May 2026

Updated Second Quarter Guidance

I was getting ready to post a Q3 report when i realized that i had posted the Q1 and Q2 reports too early, before all of the quarterly data became available.

So, instead of making a Q3 at this time, I will be updating this Q2 report. The next report for Q3 should be posted in October and will include July, August, and September ad revenues.

Ad Revenue by Month

April

The site received 9,669 views from 5,412 visitors averaging 1.79 views per visitor.

I wrote 31 posts in April.

Average CPM	Earnings	Ads Served
$0.26	$5.38	20,435

In April, I update a whole bunch of posts and even hit the republish button on them. That would account for the high number of posts listed for April. I don’t normally write that much unless I am inspired.

I did play some mobile games, but didn’t see much traction on the guides I wrote for them. I did some housekeeping in the wikis and cleaned up the Dragon Traveler and Cheerleaders GO collections.

Dragon Traveler has a big audience, so adding details to the wiki really improved my site traffic.

Unfortunately, there is now an English language mirror wiki from the official Dragon Soul Traveler (龍魂旅人) wiki that has received official recognition. I can’t really compete with a dedicated site with editors and authors.

If you do a Google Search for “Dragon Traveler wiki,” this site in in position 4, while the new dtwiki site is number 1.

May

The site received 10,058 views from 4,714 visitors averaging 2.13 views per visitor.

I wrote 15 posts in May.

Average CPM	Earnings	Ads Served
$0.22	$6.09	27,779

In May, I tried to ramp up my posting but didn’t find much success. I have several posts, from this period, with 0 page views. I continue to add new content to my running work, the “eBay Style Code Catalog.”

It’s only got 2 views, and I suspect they were from me, when I checked to see if the post was visible on Google Search.

June

The site received 7,040 views from 3,826 visitors averaging 1.84 views per visitor.

I wrote 6 posts in June.

Average CPM	Earnings	Ads Served
$0.30	$5.06	17,151

June was a slim month mostly because I was busy with my eBay stores and my travel blog Kasanje Travel’s. I enjoy street photography and local trips by car.

So, I didn’t do any game offers during this month. That meant I had no new content for this site.

Other Income Streams

Affiliates

I signed up for a couple of Affiliate programs however I have not had any earning from those platforms yet.

I have ads for the affiliates on most site pages in the sidebar.

eBay

I also include links to my four eBay channels: lafemme1st, fatwalletrefugee (FWR), golfforless, and kingcastlehomeimprovement. Sales are sporadic in the golf and hardware stores, this is primarily limited by my ability to acquire and stock quality goods in these area.

The majority of my eBay earnings come from the FWR and La Femme 1st stores. I sell men and women’s apparel primarily, although FWR does stock various knickknacks I’ve hopefully picked up.

eBooks

I briefly got into Amazon eBooks back in 2023 with the arrival of generative AI. I have since lost interest in that area and not been proactive in creating content.

The few items I have published do occasionally get viewed on Kindle Unlimited and I receive a few pennies now and then. It’s surprising since the AI tech back then was fairly rudimentary compared to the perfect images contemporary engines can create.

Q1 Report 2026

So once again, I am a bit late in reporting the figures. Maybe it’s the ADD speaking, but I find it really easy to forget something I only do 4 times a year.

In my last WordAds Experience post, I reported on the Q3-4 period of 2024. That year, I had upgraded my account to one that supports WordAds and revenue sharing in March of 2024. By December, I had earned $51.77. That’s how much I got for 280,588 Ads Served at a $0.18 CPM.

Now, here we are in 2025, and I have seen a marked increase in site traffic. I did recently have a setback, possibly, but I am working to make up for the loss.

YouTube

Just last week, my YouTube account was shut down, quite unfortunately. I was disappointed, to say the least, but I was kind of expecting it after all the restrictions my content was generating. Some of these mobile games are more than a little risque. It’s just the nature of the beast.

I took it as a sign and decided to focus on this website alone. It wasn’t exactly a hard decision once I started thinking about my journey overall. After 3 years, the YouTube account wasn’t anywhere near the necessary watch hours for monetization. Even if I did get those hours, the content wasn’t really suitable for advertising revenue.

I have since closed my other social media accounts. It was nice having other sources of incoming traffic, but the effort to keep the other accounts updated meant that I was spending less time here on the site writing up content.

First Quarter

Got a little sidetracked there. For the first quarter (Jan-Mar), I earned $20.05 from WordAds.

Date	Earnings	Ads Served
January	5.58	98,167
February	5.67	81,765
March	8.08	137,929

Visitors and Views for the above period are as follows,

Date	Visitors	Views
January	10,870	22,998
February	9,009	23,768
March	13,104	56,844

You can see there was a considerable bump once we hit March. I believe that was from making several supporting pages and posts for one of the game wikis I host on the site. I’m thinking the internal links to the new dedicated pages kept visitors on the site longer.

Second Quarter

Since my social accounts only recently went away, I don’t think I’ll have any data points I can provide on traffic losses. Actually, my Reddit traffic increased by 120 visitors, and YouTube visitors dropped by 10 visitors under the previous period.

I don’t understand why there was a 50% drop in ads served for June. Site traffic was only off by 1.5k visitors. Maybe those 1.5k I missed were the prolific types who click on every picture and page?

Date	Earning	Ads Served
April	$10.88	166,178
May	$11.01	148,706
June	$6.07	70,747

I only published 5 posts during June, and although I published 5 Pages, those don’t get the same visibility as a post.

Posts will at least show up in the WordPress Reader under Discover. Pages need to be found by search engines, by accident, or by placing a button on the navigation bar.

Date	Visitors	Views
April	14,970	90,314
May	14,783	83,595
June	13,297	73,843

My total earnings for Q2 are $27.96, adding last quarter to the total brings us to $48.01. Now, looking at the chart, I can see the math is off. It may be that the calculation for June that I am seeing is not the full value. It would be nice if that were the case.

I am almost to the $100 threshold required to request a cashout on my ad revenue. The cost of operating the site was calculated based on the sale pricing I received when I upgraded my plan.

That cost was $66 per year for 3 years. If I can manage $198 by the end of December 2026, then I can say it all worked out.

We’ll call it a close here, I think.

Sales on eBay continue apace, social media is all gone, and the game wikis continue to flourish.

Thanks for reading. See you next quarter (hopefully).

FatWallet Refugee

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WordAds Revenue Q2, 2026