So once again, I am a bit late in reporting the figures. Maybe it’s the ADD speaking, but I find it really easy to forget something I only do 4 times a year.
In my last WordAds Experience post, I reported on the Q3-4 period of 2024. That year, I had upgraded my account to one that supports WordAds and revenue sharing in March of 2024. By December, I had earned $51.77. That’s how much I got for 280,588 Ads Served at a $0.18 CPM.
Now, here we are in 2025, and I have seen a marked increase in site traffic. I did recently have a setback, possibly, but I am working to make up for the loss.
YouTube
Just last week, my YouTube account was shut down, quite unfortunately. I was disappointed, to say the least, but I was kind of expecting it after all the restrictions my content was generating. Some of these mobile games are more than a little risque. It’s just the nature of the beast.
I took it as a sign and decided to focus on this website alone. It wasn’t exactly a hard decision once I started thinking about my journey overall. After 3 years, the YouTube account wasn’t anywhere near the necessary watch hours for monetization. Even if I did get those hours, the content wasn’t really suitable for advertising revenue.
I have since closed my other social media accounts. It was nice having other sources of incoming traffic, but the effort to keep the other accounts updated meant that I was spending less time here on the site writing up content.
First Quarter
Got a little sidetracked there. For the first quarter (Jan-Mar), I earned $20.05 from WordAds.
| Date | Earnings | Ads Served |
|---|---|---|
| January | 5.58 | 98,167 |
| February | 5.67 | 81,765 |
| March | 8.08 | 137,929 |
Visitors and Views for the above period are as follows,
| Date | Visitors | Views |
|---|---|---|
| January | 10,870 | 22,998 |
| February | 9,009 | 23,768 |
| March | 13,104 | 56,844 |
You can see there was a considerable bump once we hit March. I believe that was from making several supporting pages and posts for one of the game wikis I host on the site. I’m thinking the internal links to the new dedicated pages kept visitors on the site longer.
Second Quarter
Since my social accounts only recently went away, I don’t think I’ll have any data points I can provide on traffic losses. Actually, my Reddit traffic increased by 120 visitors, and YouTube visitors dropped by 10 visitors under the previous period.
I don’t understand why there was a 50% drop in ads served for June. Site traffic was only off by 1.5k visitors. Maybe those 1.5k I missed were the prolific types who click on every picture and page?
| Date | Earning | Ads Served |
|---|---|---|
| April | $10.88 | 166,178 |
| May | $11.01 | 148,706 |
| June | $6.07 | 70,747 |
I only published 5 posts during June, and although I published 5 Pages, those don’t get the same visibility as a post.
Posts will at least show up in the WordPress Reader under Discover. Pages need to be found by search engines, by accident, or by placing a button on the navigation bar.
| Date | Visitors | Views |
|---|---|---|
| April | 14,970 | 90,314 |
| May | 14,783 | 83,595 |
| June | 13,297 | 73,843 |
My total earnings for Q2 are $27.96, adding last quarter to the total brings us to $48.01. Now, looking at the chart, I can see the math is off. It may be that the calculation for June that I am seeing is not the full value. It would be nice if that were the case.
I am almost to the $100 threshold required to request a cashout on my ad revenue. The cost of operating the site was calculated based on the sale pricing I received when I upgraded my plan.
That cost was $66 per year for 3 years. If I can manage $198 by the end of December 2026, then I can say it all worked out.
We’ll call it a close here, I think.
Sales on eBay continue apace, social media is all gone, and the game wikis continue to flourish.
Thanks for reading. See you next quarter (hopefully).
Fat Wallet Refugee 