Category Archives: General Posts

General Posts

Slimming down the beast

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Last Updated Feb 28th, 2026

The export and import of site pages and posts was a disaster. None of the links were updated to the new site and the new site ran out of storage from the images.

For some reason all the reduced file size webp files were copied as jpg files instead, and they clogged everything up. So now half of the pictures are linked to fatwalletrefugee while the others are on kasanje travels. I am scrapping the entire plan.

I have more broadly decided to restructure this site around gaming alone. Kasanje Travels will become the new home of my travelog and food/cooking posts.

I have decided to archive my personal posts from Errant Literary as well as the Daily Prompt response posts. I am also throwing in the towel on the revival of the FatWallet Forums. The archive can still be downloaded from Payhip if you want it (https://payhip.com/b/Q7aAv).

I am also archiving and removing content in the following Categories: Investing, Sidehustles, Deals, News, Shopping, General, and Gold + Silver.

General posts directly related to gaming or site updates will remain in place.

A couple nights ago, I paid for a year of hosting through Host Koala for $24. I used a spare domain for the new site Kasanje Travel’s. 

HostKoala Web hosting

The service is inexpensive compared to my WordPress.com hosted site which I paid around $70 per year for 3 years on a sale.

Considerations

I was considering the new plug-in supported “.com” sites that went on sale last Christmas, but after looking at the monetization policies, I decided to go with an independent service.

If I want to use a 3rd party advertising service, I would need to upgrade to the Creator plan, which is much more expensive.

There are no such limitations on a “.org” installation of WordPress.

I will be copying and pasting the older posts over and then eventually posting new content to the other site.

Hopefully, with a focused niche, the travel site will get traffic and the slimmer main site will rank better in Google’s eyes.

Site History

Over the years I have continued to add new stuff to the site, often far afield of my primary niche.

This site originally was a travel blog. After my travels ended, I struggled to find something new to write about. I eventually settled on game guides.

That was a hard pivot, though at the time I didn’t have any understanding of SEO or how the search engines worked.

I later moved to game galleries which ate up all my storage space. I made a new site, then lost interest. It was fine, the galleries were perennial and drove high traffic with little input on my part.

But all that traffic was no longer going to my main site and I returned to the struggle.

My next decision was to monetize this site and then merge the galleries back into FatwalletRefugee.

That worked, until I encountered a crisis of conscience and purged the site, bringing it back to a family friendly place.

Now, I am once again struggling to drive traffic to the site, and while I have added several new wiki’s, it’s not yet made up for prior losses.

The main problem is that my content is too spread out. The site’s niche remains gaming related, but all the other content is mucking up my page rankings.

I get little to no traffic to the Travel and Food pages or to the FatWallet Forums Archive project. Google won’t organically index those pages because they fall outside of my niche.

So, my new strategy will be to slim down this beastly site and make new home for the food and travel aspects.

General Posts

Hard Choices: Removing Site Content

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What’s the hardest decision you’ve ever had to make? Why?

A couple weeks ago I made the difficult decision to cease providing wiki pages and game art galleries for several mobile titles.

I was under a certain amount of duress after receiving multiple complaints and strong suggestions to make a change.

You may know, earlier this year my YouTube channel GameGirlsGallery was shutdown, most unfortunately. Complaints about the amount of sexually suggestive content present in mobile games, ranging from game art to dialog and plot lines, had built up over the years and ultimately killed the channel.

The reasons for the recent site content removal are the same as those that caused GameGirlsGallery to be removed.

former banner image for the game girls gallery you tube channel and website.

The Top Girl / Apex Girl wiki hosted on fatwalletrefugee accounted for nearly 84% of all site traffic. The remainder of site traffic went to the mobile game art and character galleries.

Top Girl had been initially rated mature, but after being removed from the Apple Store and worries over possible removal from the Google Play Store they released several updates that brought the rating down to Teen.

Despite the artistic changes there was still a good amount of sexual suggestion and lewd imagery present. In fact, I think most regular people, if looking at most titles in the Google Play Store rated Teen, might think the games were for Mature audiences, and not be suitable for the age ranges the ratings board has decided on.

Even playing merge and puzzle games rated E for everyone, I still see ads for games rated Mature, AI dating chat bots, hookup apps, romantic story apps, and Harem anime games.

All this plus the mounting complaints and suggestions of actions taken led me to the hard decision to purge the site of all offending content. I deleted all of the posts, pages, wikis, and site media including images and videos that were likely to receive further complaint.

I was contacted by multiple subscribers afterwards asking where everything went and had to explain the difficulties I went through deciding to stop providing that type of content.

I had in fact been expecting to hit the 1 million page views mark by December this year, a new milestone stone for this site. Prior to the content removal, my average daily site traffic in early November was around 6k views. Sadly, now my average is closer to 450 views per day.

A bar graph displaying total weekly site traffic for my website.
Total Weekly Site Traffic

As you might imagine, my ad revenue has fallen off a cliff. While I had recently received my first payout from WordAds since signing up in March of 2024, I am likely not going to receive another payment for some considerable amount of time hereafter.

a bar chart indicating the ad revenues for the month of November. A steep decline in daily revenues is notable on the day after the site was purged of content.

The question as to how to recover from this loss also comes up. I still provide guides for family-friendly mobile games. I am in the process of detailing a guide for Fable Town at the moment. I am also expanding the written content for buildings and units in the Puzzles and Chaos wiki.

I used to get good traffic from Google and Reddit for my game guides, but once I began focusing on Apex Girl and Road to Rich, that traffic dropped and the algorithm sent those folks to other resources.

A splash page screen from the mobile game "Fable Town." Pictured are a pair of capybara sitting down in a hot spring while pink butterflies flit about them. The title of the game hangs just above their heads.
Fable Town: Merge

There is also the Travel and Food section of the site which hasn’t seen much writings since my last trip in 2019. That was originally what started my blog. A trip to New York City to see family prompted me to make kasanje.home.blog and years later I bought the fatwalletrefugee.com domain.

There are also side projects I started but never finished like the FatWallet Forums archives and the Lost Media directory.

Recently, I began redesigning the Travel page and restructuring the page hierarchy for that section. This also involves adding pagess for each US state I have visited and a separate section for my international trips.

My vacation to Washington last month inspired me to travel more locally here in North Carolina. I also was gifted a new camera. It’s an Olympus E-M10 II. There are two swappable lenses, one telephoto and a precision close up, and three batteries.

In the past month I have visited and photographed 6 towns and a state park. I am planning a trip to visit the Outer Banks next year.

Hopefully this move back to this site’s roots will boost site traffic and begin to shift the algorithm back home.

WordAds Experience

WordAds Third Quarter (2025) Results

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Things have suddenly improved since my last report in July.

This morning, I received an email saying that my PayPal account had received a payment from Automattic for $106.31. I checked my Ads panel and found that it is the exact amount in my balance.

I had assumed the payouts were manual and needed to be requested. But this assumption was based on posts I have seen in the WordPress Forums. It seems the payments are automatic after reaching the necessary threshold of $100.

My previous post would have covered the periods of April, May, and June. In those months, I received, $10.88, $11.01, and $6.07, respectively. My ads served in April and May averaged 150k, but in June, the numbers dropped, and I only had 70k ads served.

At the time of the drop, my site traffic had not decreased, which left me confused. What noticeably changed was that the CPM had dropped 75%. This may have resulted from increased site traffic from non-US sources, which don’t accrue the same degree of ad revenues.

In July and August, ads served dropped to 23k and 38k. However, my CPM increased from $0.09 in June to $0.27 in July and $0.36 in August.

This increase resulted in revenue of $6.54 in July and an improved $14.18 in August. This last amount was what pushed me over the $100 mark and triggered the payout I received.

My annual goal for the site is $74, which would cover the cost of the upgraded plan and custom domain name for 3 years. The domain was free for the first year.

That’s it for the third quarter report. I wrote more below, but I started reminiscing about sort of unrelated stuff.

In the past, when I would try to research hosting with other providers, I would ask for advice from people who had experience with other services.

I recall previously trying out Hostinger for a different website. I was on the free trial and had selected a basic plan.

Despite all the ads saying how low hosting was, they tried to pre-charge me $660 for a year of hosting before the trial had ended. I had to fight them on the charge before finally getting it removed and closing my account.

I tried a couple of others that were spoken highly of on Reddit, but I had similar experiences. All of this led me to decide that self-hosted sites with .org WordPress are actually more expensive than what WordPress.com offers.

I think the main difference between the platforms is the availability of Plugins on self-hosted sites. With a .com-hosted site, we don’t get plugin access without an upgraded plan, but .org sites get plugin access right out of the gate.

This revelation probably has soured some folks on the platform. I wonder, though, if self-hosted sites are too dependent on plugins? Would they be able to succeed without a crutch?

I see a similar trend with the introduction of AI to web design and other facets of online life.

People may start using it as a helpful aid, but soon enough, they become dependent on it for all of their activities. If the AI is offline or there is a bug, it cripples their ability to function.

It’s the same with plugins; when a bug appears or an exploit, the entire ecosystem is affected because everyone is dependent on these plugins.

Q1 Report for 2026

The information in this post is provided for informational purposes only and is not intended to be legal advice. While I have tried to ensure that the content is accurate and current, I make no guarantees. You should seek legal or other professional advice before acting or relying on any of the information.

WordAds Experience

WordAds: Quarterly Report for 2025

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Q1 Report 2026

So once again, I am a bit late in reporting the figures. Maybe it’s the ADD speaking, but I find it really easy to forget something I only do 4 times a year.

In my last WordAds Experience post, I reported on the Q3-4 period of 2024. That year, I had upgraded my account to one that supports WordAds and revenue sharing in March of 2024. By December, I had earned $51.77. That’s how much I got for 280,588 Ads Served at a $0.18 CPM.

Now, here we are in 2025, and I have seen a marked increase in site traffic. I did recently have a setback, possibly, but I am working to make up for the loss.

YouTube

Just last week, my YouTube account was shut down, quite unfortunately. I was disappointed, to say the least, but I was kind of expecting it after all the restrictions my content was generating. Some of these mobile games are more than a little risque. It’s just the nature of the beast.

I took it as a sign and decided to focus on this website alone. It wasn’t exactly a hard decision once I started thinking about my journey overall. After 3 years, the YouTube account wasn’t anywhere near the necessary watch hours for monetization. Even if I did get those hours, the content wasn’t really suitable for advertising revenue.

I have since closed my other social media accounts. It was nice having other sources of incoming traffic, but the effort to keep the other accounts updated meant that I was spending less time here on the site writing up content.

First Quarter

Got a little sidetracked there. For the first quarter (Jan-Mar), I earned $20.05 from WordAds.

DateEarningsAds Served
January5.5898,167
February5.6781,765
March8.08137,929

Visitors and Views for the above period are as follows,

DateVisitorsViews
January10,87022,998
February9,00923,768
March13,10456,844

You can see there was a considerable bump once we hit March. I believe that was from making several supporting pages and posts for one of the game wikis I host on the site. I’m thinking the internal links to the new dedicated pages kept visitors on the site longer.

Second Quarter

Since my social accounts only recently went away, I don’t think I’ll have any data points I can provide on traffic losses. Actually, my Reddit traffic increased by 120 visitors, and YouTube visitors dropped by 10 visitors under the previous period.

I don’t understand why there was a 50% drop in ads served for June. Site traffic was only off by 1.5k visitors. Maybe those 1.5k I missed were the prolific types who click on every picture and page?

DateEarningAds Served
April$10.88166,178
May$11.01148,706
June$6.0770,747

I only published 5 posts during June, and although I published 5 Pages, those don’t get the same visibility as a post.

Posts will at least show up in the WordPress Reader under Discover. Pages need to be found by search engines, by accident, or by placing a button on the navigation bar.

DateVisitorsViews
April14,97090,314
May14,78383,595
June13,29773,843

My total earnings for Q2 are $27.96, adding last quarter to the total brings us to $48.01. Now, looking at the chart, I can see the math is off. It may be that the calculation for June that I am seeing is not the full value. It would be nice if that were the case.

I am almost to the $100 threshold required to request a cashout on my ad revenue. The cost of operating the site was calculated based on the sale pricing I received when I upgraded my plan.

That cost was $66 per year for 3 years. If I can manage $198 by the end of December 2026, then I can say it all worked out.

We’ll call it a close here, I think.

Sales on eBay continue apace, social media is all gone, and the game wikis continue to flourish.

Thanks for reading. See you next quarter (hopefully).

General Posts

eBay Style Code Catalog

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Last Updated: March 3rd, 2026

I find it slightly annoying when I search for a style code and Google insists there are no results related to my search. This happens often enough that a post like this has become necessary.

This post is mostly for my own records, but the data may prove useful for others, so it’s not being written on a post-it note.

Further Uses

I’m adding more information that is adjacent to the list.

  • Helpful tidbits for when I am out sourcing and don’t know what something is or how to describe an item for a listing.
  • More detailed descriptions of women’s clothing.
  • A separate list for white-label apparel sold at Target.
  1. Further Uses
    1. Style Code Catalog
      1. Textual List
      2. Tips for Listing
    2. Amazon LPN Codes
    3. Women’s Garment Types and Styles
      1. Outerwear
        1. Women’s Tops
        2. Camisole
      2. Undergarments
        1. Bras
        2. Bralette
        3. Young Adult Bras
    4. Target Clothing Style Codes
      1. Wild Fable Swimwear
      2. Wild Fable Clothing
      3. Shade & Shore Swimwear
      4. A New Day Clothing
      5. Future Collective by Target
      6. All In Motion

Style Code Catalog

Textual List

CodeBrandTypeStyleThemeMaterialOrigin
TL111278Greg NormanShortsChinoGolf, Activewear, Sports90% polyester, 10% spandexJordan
R86271 (Navy Keg)ZeroXposurT-ShirtAthleticSun Protection UPF 50+100% PolyesterChina
A509516QuiksilverButton Down ShirtCasualTropical, Surfer62% Cotton, 38% PolynosicIndonesia
1366130Under ArmourActivewear ShirtAthleticSporty, Chrome96% Polyester, 4% ElastaneHonduras
K53190NauticaFleecePulloverSailing, Golf55% Cotton, 45% PolyesterVietnam
1366691Under ArmourT-ShirtPulloverSport, Jacquard100% PolyesterJordan
UA-NSCRAT3-010ArcadeBeltCustom Fit (40″ max)Adventure, TSA CompliantPolyester,Plastic, RubberChina
B71603NauticaShortsCasualGolf52% Linen, 48% CottonBangladesh
j9657mpzlpButtons by Francesca’sMini DressPulloverParty, Cocktail95% Cotton, 5% SpandexChina

Tips for Listing

The distinction between men’s and women’s for the Under Armour Velocity series appears to be the necklines. Men’s features a crew neck while Women’s have a V-neck.

The firm selling the Arcade belts has an official eBay account, and all of the pictures I found online were from the manufacturer.

It is generally advised not to use the brand’s photos in your listing; take your own photos to avoid getting flagged for copyright or trademark issues.

I have received a VeRO take-down in the past from Samsung for misuse of images and trademarks.

If you need an image and can’t take your own, you can use any of the ones included in this post.

Amazon LPN Codes

An LPN Label is a pre-printed label with a unique number that only fits one pallet or one box. At Amazon warehouses, any item marked “non-deliverable” is affixed with an LPN sticker regardless of whether the item is new or a return.

When reselling, it is important that we check the product’s condition, because often the LPN-affixed packages may have been used by the customer. You’ll encounter this more often with clothing items than with things like hardware or office supplies.

There are distinct patterns in the leading letters of the codes, and some codes have been determined.

CodeStatus
LPN NNew
LPN RRReturned
LPN PM?

Women’s Garment Types and Styles

Outerwear

Women’s Tops
Creamsicle Flowy Buckle Front Top

Blouses, tanks, t-shirts, halter, crop tops, and more.

I’ve noticed an odd trend of listing tank tops and camisoles as vests, which is inaccurate. A vest is a piece of clothing, like a jacket without sleeves, that is worn over other clothes for warmth or protection.

Camisole
Jessica Simpson Butterfly Print Camisole

Camisoles can be both innerwear and outerwear; their function depends on the material, design, and how they are styled. Traditionally, camisoles are worn as an undergarment (innerwear) for coverage or layering under sheer tops and blazers.

However, with their variety of colors, designs, and fabrics, camisoles can also be worn as a standalone top (outerwear) for casual wear, sleepwear, or even dressy occasions.

Undergarments

Bras

The purpose of a bra is to provide comfort, support, and shape to the breasts, though the specific reason for wearing one varies widely among individuals.

For those with larger breasts, a well-fitted bra supports the weight of the breasts, which can prevent pain in the shoulders, back, and neck.

Watermelon Pink Bikini Top

Bras provide a layer of coverage, preventing nipples from showing through clothing, which is important for modesty or to conform to social expectations in certain settings.

Bralette

A bralette is a lightweight, wire-free, and often unpadded undergarment designed for comfort and a natural look, providing soft support without the structure of a traditional bra.

Smocked Powder Blue Bralette

Bralettes are versatile, serving as everyday bras, undershirts, or even outerwear, and are available in various materials like lace, mesh, and cotton, with options for removable padding and different styles such as seamless, strapless, and racerback.

Young Adult Bras

Prioritizes comfort, proper fit, and age-appropriate style with adjustable features like straps and bands.

Featuring soft, breathable fabrics and wire-free designs to accommodate growth and prevent irritation. Comfortable bralettes for everyday wear or supportive sports bras for an active lifestyle.

Target Clothing Style Codes

The following are items I have had to look up when listing items on eBay.

I think Target is generally good at keeping sold-out listings active on its site for some time after the season ends. This makes it easier to find all the specifics of an item we want to resell.

I’ve included links to my eBay listings so you can see photos. I don’t have an unlimited amount of space on-site for photos, so I am prioritizing the mobile game wikis.

Etymology of a Target Sales Tag

Wild Fable Swimwear

Item #NameUPC
238-18-0549Bow Trim Low-Rise Extra Cheeky Side-Tie Bikini Bottom (M)196761364977
238-18-1204Low Rise High Leg Ultra Cheeky Bikini Swim Bottom Black (XS)198420118181
238-18-0336Underwire Adjustable Red Bikini Top (S)196761365097
238-18-1394Removable Rosette Bandeau Red Bikini Top (XL)198420131500
238-18-3838Bralette Orange Hibiscus Print Bikini Top (S)198850409637
238-18-2959Powder Blue Smocked Bralette Bikini Top (XS) (S)198850060838
238-18-0821Pucker Textured Contrast Binding Triangle Bikini Top Orange/Yellow (S)196761345600
238-18-0824Pucker Textured Contrast Binding Triangle Bikini Top Orange/Yellow (XL)196761345402
238-18-1203Wild Fable Women s V-Front Low-Rise High Leg Cheeky Bikini Bottom (XXS)198420116705
238-18-3388Wild Fable Braided Rope Trim Triangle Bikini Top Pink Red Cowgirl (M)198850199996
3943 thru 3950Wild Fable Cow Print Medium Coverage Triangle Bikini Top – Adjustable Straps (XXS, XS, S, XL)Varies
Wild Fable Bandeau Bikini Top with Center Front Metal Flower Black Gold
Bandeau
Wild Fable Underwire Bikini Top - Red
Underwire
Wild Fable Women's Bow Trim Low-Rise Extra Cheeky Side-Tie Bikini Bottom
Bow Trim
Wild Fable Women's Ring Detail High Leg Extra Cheeky Bikini Bottom
Ring Detail
Women's Contrast Stitch Low-Rise High Leg Cheeky Ruffle Bikini Bottom
Contrast Stitch
Women's Ditsy Floral Print Low-Rise High Leg Cheeky Bikini Bottom Blue
Ditzy Floral
Women's Pucker Textured Contrast Binding Low-Rise Medium Coverage Bikini Bottom
Pucker Textured
Women's Pucker Textured Contrast Binding Triangle Bikini Top - Wild Fable Orange Yellow Crisscross Back, Adjustable Straps
Contrast Binding

Wild Fable Clothing

Item #NameUPC
331-15-2047Square-Neck Sleeveless Maxi Side-Slit Bodycon Denim Dress (1X)198850179172
331-05-6970Peek A Boo Lace Mini Skirt Gray (XL)198850132658
238-25-5565Jacobean Denim Shorts Mid Rise EasyRigid (00)198420574062
331-00-8284Interlock Halter Tank Top Gray (M)198850587366
331-05-7144Pull On ‘Whatever’ Boxer Shorts Striped (L)198850325753
331-01-9350French Terry Slim Fit Deep V-Neck Tank Top Heathered Gray (XL)198850680104
Wild Fable French Terry Slim Fit Deep V-Neck Tank Top Heathered Gray
French Terry
Sleeveless Denim Bodycon Dress
Bodycon Denim

Shade & Shore Swimwear

Item #Name UPC
238-24-1963Ribbed Adjustable Drawstring Medium Coverage One Piece Swimsuit (L)198850892590
235-25-5590Jacobean Print Mid-Rise Medium Coverage Bikini Bottom (S)198850496507
238-24-0357Shirred Waistband Medium Coverage Bikini Bottom Brown (L)198420102357
238-24-0268Ribbed Low-Rise Cheeky String Green Bikini Bottom (XL)196761373108
238-25-0973Contrast Binding High Waist Swim Skirt Black White Trim (XS)198420126490
238-25-0991Women’s Shirred High Neck Tankini Top Red (M)198420126773
238-25-3996Women’s High Leg Cheeky Coverage Bikini Bottom XL198850001435
238-10-5955Braided Bikini Bottom Teal Blue / PID-3GWRZG (M)085239512821
238-25-1066High Shine Triangle Bikini Top Multi Wave Print XL (16)198420125813
Ribbed One Piece Swim Suit
Ribbed One Piece
Jacobean Print Bikini Bottom
Jacobean Print
Shirred Bikini Bottom
Shirred Bottom
Ribbed Cheeky Bikini Bottom
Ribbed Cheeky
Contrast Binding Swim Skort
Contrast Binding
Shirred Tankini Swim Top
Shirred Tankini
High Leg Cheeky Bikini Bottom
High Leg Cheeky
Shade & Shore Women's High Shine Triangle Bikini Top Multi Wave Print XL (16)
High Shine Multi Wave

A New Day Clothing

Item #NameUPC
018-00-8293Women’s Slim Fit Seamless Tank Top Gray S Lightweight Sleeveless Scoopneck Pullover198850141469

Future Collective by Target

Item #NameUPC
258-10-0304Alani Noelle Relaxed High-Waist Green Trouser Shorts (L)

All In Motion

Item#ItemUPC
All in Motion Women’s Square Neck Navy Blue Athletic Top
All in Motion Women's Square Neck Navy Blue Athletic Top
Square Neck

text

WordAds Experience

My Wordads Experience (Q3-4)

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Previous Article – My WordAds Experience (Q2)

Next Article – Quarterly WordAds Report for 2025

Last Updated: March 3rd, 2026

I got so busy with my eBay reselling that I forgot I had this series of posts I had said I would run. It is now partway through Q1 of 2025, so I have a little catching up.

Q3 – July, August, and September

Site traffic for these months was roughly the same as the previous period. But I did see an uptick in the number of ads displayed. I would attribute the increased ad views to the continued fine-tuning of ads on the more popular post topics.

As mentioned in the previous article, my goal is to reach $66 in annual earnings. This should cover the price I paid for the premium hosting plan featuring ad revenue.

MonthAds ServedAvg CPMRevenue
July22,531$0.23$5.11
August37,472$0.24$9.09
September30,110$0.20$6.05

I’m not entirely certain why the revenues shot up for August. The increased traffic was nice, but it seemed to peak and then fall off the next month.

I had removed some 20 redundant posts which may have caused the drop.

That “removal” had been in error due to a bad bot, and customer service was able to remove the error. They also clarified that the site was receiving traffic accurately.

After I got the green light, I relisted all the taken-down posts. This caused a surge in traffic to the “new” posts. Both the Google and Bing web crawlers showed an uptick in analytical data during this period. Many of those old posts had been removed from the indexes because they were old and didn’t get much traffic.

Q4 – October, November, and December

The holiday season was quite busy for me, which was a bit odd. As an atheist, I don’t celebrate anything and rarely go in for the irreligious events either.

Of course, if you shove a turkey my way, I’m not gonna pass off the food.

Anyway, I was busy with my eBay sales in the 4th quarter. I did some good sales volume and was able to finish the year at a break-even on my Excel balance sheet.

MonthAds ServedAvg CPMRevenue
October33,274$0.15$5.00
November33,556$0.20$6.87
December64,570$0.11$7.05

The site traffic seemed to hit a plateau in October and November, and I figured I had found my sweet spot between the wind and waves. I was a bit miffed at the lower CPM in Oct, as you can see it dropped to $0.15 and I lost $1.05 in revenue earnings compared with Sept.

November saw a return to better numbers despite no change in site traffic. I was starting to see a confluence of visitors on three posts in particular, though.

The Game of Vampires Wiki page I had created was getting some really good numbers and had been edging close to the top of my traffic list for several months.

I was still seeing steady traffic on the Game Guides for Puzzles and Chaos and some other high-value offers. I think it was around this time when some of the offers started going into the four-digit range and the Reddit folks were going nuts.

In December, I received around 7k more views than the previous months and 2,440 more visitors. The CPM went down drastically, but I did see an increase in my site revenue. I think many of the extra views were from repeat customers.

Top Traffic Sources

Sept’s top post was Puzzles and Chaos, for Oct it was the Game of Vampires Wiki, but come Nov, both were supplanted by the Top Girl Wiki. The game had gone through a couple of rebrands as the Alpha and Beta releases were cleared away.

I think writing a “Wiki” instead of a game guide made the difference.

Honestly, the Fandom-branded (Wikia) sites are all covered in terrible, unsafe advertisements. I can understand why someone would prefer to come to FWR instead.

There are many sites with guides, but few that claim to be a wiki, and that is what people are searching for when they look for guides. They type in “game wiki” or “game Reddit” to find info on whatever game they need help with.

The traffic to Top Girl Wiki tripled between November and December.

I also realized that the page I had thrown together was loading slowly on mobile devices and that the majority of my traffic was from cell phones. So, I added separate posts for a lot of the content, and I started using Pages instead of Posts.

This allowed me to set the wiki page as a Parent Page and the associated articles as Child Pages. The hierarchy makes for a more structured design format. Basically, it’s easier to navigate.

That will be all for this quarterly report on Wordads. I will try and remember to write another one in April 2025.