Tag Archives: writing

WordAds Third Quarter (2025) Results

Things have suddenly improved since my last report in July.

This morning, I received an email saying that my PayPal account had received a payment from Automattic for $106.31. I checked my Ads panel and found that it is the exact amount in my balance.

I had assumed the payouts were manual and needed to be requested. But this assumption was based on posts I have seen in the WordPress Forums. It seems the payments are automatic after reaching the necessary threshold of $100.


My previous post would have covered the periods of April, May, and June. In those months, I received, $10.88, $11.01, and $6.07, respectively. My ads served in April and May averaged 150k, but in June, the numbers dropped, and I only had 70k ads served.

At the time of the drop, my site traffic had not decreased, which left me confused. What noticeably changed was that the CPM had dropped 75%. This may have resulted from increased site traffic from non-US sources, which don’t accrue the same degree of ad revenues.


In July and August, ads served dropped to 23k and 38k. However, my CPM increased from $0.09 in June to $0.27 in July and $0.36 in August.

This increase resulted in revenue of $6.54 in July and an improved $14.18 in August. This last amount was what pushed me over the $100 mark and triggered the payout I received.

My annual goal for the site is $74, which would cover the cost of the upgraded plan and custom domain name for 3 years. The domain was free for the first year.

That’s it for the third quarter report. I wrote more below, but I started reminiscing about sort of unrelated stuff.

In the past, when I would try to research hosting with other providers, I would ask for advice from people who had experience with other services.

I recall previously trying out Hostinger for a different website. I was on the free trial and had selected a basic plan.

Despite all the ads saying how low hosting was, they tried to pre-charge me $660 for a year of hosting before the trial had ended. I had to fight them on the charge before finally getting it removed and closing my account.

I tried a couple of others that were spoken highly of on Reddit, but I had similar experiences. All of this led me to decide that self-hosted sites with .org WordPress are actually more expensive than what WordPress.com offers.


I think the main difference between the platforms is the availability of Plugins on self-hosted sites. With a .com-hosted site, we don’t get plugin access without an upgraded plan, but .org sites get plugin access right out of the gate.

This revelation probably has soured some folks on the platform. I wonder, though, if self-hosted sites are too dependent on plugins? Would they be able to succeed without a crutch?

I see a similar trend with the introduction of AI to web design and other facets of online life.

People may start using it as a helpful aid, but soon enough, they become dependent on it for all of their activities. If the AI is offline or there is a bug, it cripples their ability to function.

It’s the same with plugins; when a bug appears or an exploit, the entire ecosystem is affected because everyone is dependent on these plugins.


The information in this post is provided for informational purposes only and is not intended to be legal advice. While I have tried to ensure that the content is accurate and current, I make no guarantees. You should seek legal or other professional advice before acting or relying on any of the information.

Surprise DIY Project

Last week, while sweating buckets out under an especially enthusiastic Mr Sun, I asked myself why on earth I had “fixed” the deck stairs the way I did.

What should have been a simple stair replacement morphed into a full removal and replacement of the staircase on our back deck.

Perhaps I got tired of the work years ago and decided to call it “good enough” and pat myself on the back for struggling through. Any future problems could be handled by my future self.

So, here I am, Mr Future-self, and I am shaking a fist at my past-self for being such a putz.


After some confusion logging into my Lowe’s account, I managed to put together a full list of items I would need for the new stair project.

As I was about to place the order, my mother reminded me that we could charge it to our Home Depot card and also get some rewards if we shopped through MyPoints.

So, I emptied my cart and navigated to the Home Depot site and filled it anew in the shopping cart. The lumber was available right away, but the metal brackets would need to be shipped to the store.

I bought two 5-step stringers and two 2×6 boards, 12 feet in length. The help file on the site said they would cut the boards in-store to fit in the car.

The Pickup

The next day, we left the house at 2pm and drove to the Home Depot to pick up the wood. We also had a doctor’s appointment for our cat Mei Mei at 4pm.

We arrived at 2:40, pickup was quite quick, and an employee delivered the lumber to the cutting shop.

Several uncut wooden boards in the Home Depot cutting department. The boards are sitting on an orange cart.

I was told the employee who cut the wood was occupied moving lumber, but he would be available in 2 minutes.

40 minutes later and after multiple requests for assistance, I finally managed to get the wood cut. Unfortunately, my ride had left for the doctor’s appointment at 4pm.

several cut wooden boards measuring 2in x 6in x 3ft sitting on an orange cart in the Home Depot.

So, I sat on the floor near the entrance to wait for her to return. That’s also when I decided to write this post.

The store was busy, and the staff appeared physically exhausted, but at least the work got done.

The next steps of my project include staining the wood and pre-assembly. I still need the steel brackets, which should be shipped to the store next week.


The Assembly

I swung by the store to pick up my order a few days later and then went home and procrastinated the project for about a week.

Once I got myself together, I went out and stained the stringers one morning, and then over the course of several days, I managed to get the steps stained as well.

I decided it would be simpler to pre-assemble the deck near the basement door and then drag it up the hill to the deck. This sort of worked, but I ended up only attaching two of the five steps cause it was damn heavy.

It was an absolute struggle trying to do this without another person handy. The stairs just wouldn’t stay in place long enough to nail them in place. I had to get something to prop them up so that my hands were free to handle the hammer and hold the joistner in place.

Once I got the joists solidly attached to the deck, things got easier. I screwed the joist in place and then drove several nails through the eyelets, into the top of the stair stringers.

The hillside was sloped, so the stairs weren’t properly level, but I was able to use some shims to balance it out. I may need to drive some stakes into the ground and attach them to the staircase as additional support later on.

After I got the staircase lined up, I noticed that there was a gap on either side. Somehow, I missed that the old staircase was four feet across, and I had asked for 3-foot boards at the store.

The Last Step

The new stairs are 3-footers. Not a crazy change, but it does seem a bit off.

The next step was to add the remaining steps and then finish it off with an extra coat of wood stain. For the fifth step, I reused some of the older two-by-fours from the previous set of stairs. I forgot to stain these, though, so they only got a top coat and not an undercoat or the sides.


After I finished the project, my mother reminded me that we needed a railing. So that will be the next “last step.”

WordAds: Quarterly Report for 2025

So once again, I am a bit late in reporting the figures. Maybe it’s the ADD speaking, but I find it really easy to forget something I only do 4 times a year.

In my last WordAds Experience post, I reported on the Q3-4 period of 2024. That year, I had upgraded my account to one that supports WordAds and revenue sharing in March of 2024. By December, I had earned $51.77. That’s how much I got for 280,588 Ads Served at a $0.18 CPM.

Now, here we are in 2025, and I have seen a marked increase in site traffic. I did recently have a setback, possibly, but I am working to make up for the loss.


YouTube

Just last week, my YouTube account was shut down, quite unfortunately. I was disappointed, to say the least, but I was kind of expecting it after all the restrictions my content was generating. Some of these mobile games are more than a little risque. It’s just the nature of the beast.

I took it as a sign and decided to focus on this website alone. It wasn’t exactly a hard decision once I started thinking about my journey overall. After 3 years, the YouTube account wasn’t anywhere near the necessary watch hours for monetization. Even if I did get those hours, the content wasn’t really suitable for advertising revenue.

I have since closed my other social media accounts. It was nice having other sources of incoming traffic, but the effort to keep the other accounts updated meant that I was spending less time here on the site writing up content.


First Quarter

Got a little sidetracked there. For the first quarter (Jan-Mar), I earned $20.05 from WordAds.

DateEarningsAds Served
January5.5898,167
February5.6781,765
March8.08137,929

Visitors and Views for the above period are as follows,

DateVisitorsViews
January10,87022,998
February9,00923,768
March13,10456,844

You can see there was a considerable bump once we hit March. I believe that was from making several supporting pages and posts for one of the game wikis I host on the site. I’m thinking the internal links to the new dedicated pages kept visitors on the site longer.


Second Quarter

Since my social accounts only recently went away, I don’t think I’ll have any data points I can provide on traffic losses. Actually, my Reddit traffic increased by 120 visitors, and YouTube visitors dropped by 10 visitors under the previous period.

I don’t understand why there was a 50% drop in ads served for June. Site traffic was only off by 1.5k visitors. Maybe those 1.5k I missed were the prolific types who click on every picture and page?

DateEarningAds Served
April$10.88166,178
May$11.01148,706
June$6.0770,747

I only published 5 posts during June, and although I published 5 Pages, those don’t get the same visibility as a post.

Posts will at least show up in the WordPress Reader under Discover. Pages need to be found by search engines, by accident, or by placing a button on the navigation bar.

DateVisitorsViews
April14,97090,314
May14,78383,595
June13,29773,843

My total earnings for Q2 are $27.96, adding last quarter to the total brings us to $48.01. Now, looking at the chart, I can see the math is off. It may be that the calculation for June that I am seeing is not the full value. It would be nice if that were the case.

I am almost to the $100 threshold required to request a cashout on my ad revenue. The cost of operating the site was calculated based on the sale pricing I received when I upgraded my plan.

That cost was $66 per year for 3 years. If I can manage $198 by the end of December 2026, then I can say it all worked out.


We’ll call it a close here, I think.

Sales on eBay continue apace, social media is all gone, and the game wikis continue to flourish.

Thanks for reading. See you next quarter (hopefully).

Migrating Content

I have signed up for a 3-year package for the Explorer plan. Since I now have this nice big site with lots of storage space, I think I should put it to good use.

I will be moving over my posts from a personal blog I have been writing on the side. You will see it on the top of the main page sidebar, “The Errant Literary.” I will begin writing my new personal posts here on this site soon.